Books › BUILDING A STORY BRAND
BUILDING A STORY BRAND
228 pages
A clarifying, actionable guide that transforms the anxiety of marketing into the empowering act of telling a good story.
What it feels like
Reading this book feels like sitting down with a seasoned mentor who takes a tangled, overwhelming problem and unties it right in front of you. The pace is brisk and purposeful, designed not just to be read, but to be immediately applied. It replaces the dread of self-promotion with a clarifying, empowering framework rooted in the timeless structure of storytelling. The prose is crisp and conversational, stripping away corporate jargon in favor of relatable analogies and human-centric empathy. It creates a focused, optimistic mood, shifting the reader's perspective from being the hero of their own business to becoming the trusted guide for their customers. It is a deeply satisfying read for entrepreneurs and creators who crave a simpler, more meaningful way to connect with the world.
- Mood
- clarifying
- empowering
- focused
- Tone
- encouraging
- pragmatic
- conversational
- authoritative
- Pace
- brisk
- Themes
- the power of narrative · customer-centricity · simplifying the complex · finding clarity · guiding others to success
- The writing
- Crisp, conversational, and highly structured, relying on relatable analogies and actionable frameworks.
- The arc
- Moves from the frustrating overwhelm of confusing communication to the empowering clarity of a structured, customer-focused narrative.
- Who it's for
- Entrepreneurs, marketers, and creators who feel overwhelmed by selling and want a clear, human-centered way to connect with their audience.
About the book
Every day, most business leaders make a mistake that costs them money: they don't explain clearly what it is their company does. The StoryBrand Framework is a paradigm-shifting approach to connecting with customers that provides the ultimate competitive advantage, revealing the secret to helping customers understand the benefits of using your products, ideas, or services. Building a StoryBrand teaches: -the seven universal story points all humans respond to -the real reason customers make purchases -how to simplify a brand message so people understand and act on it -how to create the most effective messaging for websites, brochures, and social media. Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Description from Open Library.
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