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Dogfight
How Apple and Google Went to War and Started a Revolution
260 pages
A high-stakes, behind-the-scenes plunge into the cutthroat corporate warfare that put a smartphone in every pocket.
What it feels like
Reading this book feels like eavesdropping on the most intense, high-stakes boardroom meetings of the twenty-first century. The narrative moves with a brisk, urgent momentum, trading dry business history for the dramatic, ego-driven clashes of a corporate thriller. You are plunged into a tense, competitive atmosphere where brilliant but ruthless personalities maneuver for absolute dominance over the future of technology. The prose is sharp and accessible, translating complex legal and technological battles into gripping human drama. It is a fascinating, sometimes anxiety-inducing ride through the toxic ambition and brilliant innovation that defined the smartphone revolution. This is the perfect read for anyone who loves fast-paced narrative journalism and wants to understand the bitter rivalries behind the screens we stare at every day.
- Mood
- high-stakes
- tense
- competitive
- Tone
- journalistic
- dramatic
- urgent
- objective
- Pace
- brisk
- Themes
- corporate rivalry · ambition and ego · technological revolution · the pursuit of dominance
- The writing
- Sharp, narrative-driven journalism that reads like a fast-paced thriller, prioritizing momentum and vivid behind-the-scenes details.
- The arc
- Begins with the thrilling spark of technological innovation and descends into the tense, bitter reality of cutthroat corporate warfare.
- Who it's for
- Tech enthusiasts and business junkies fascinated by the massive egos and ruthless tactics that shaped the modern digital age.
Content notes
- corporate toxicity
- workplace stress
About the book
"Behind the bitter rivalry between Apple and Google--and how it's reshaping the way we think about technology The rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. It's about who will control the content on those devices and where that content will come from--about the future of media in Silicon Valley, New York, and Hollywood"-- from publisher. "A look at the major players from Apple and Google, and how their competition has altered and continues to alter the technology industry"-- from publisher.
Description from Open Library.
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