Books › Influence
Influence
385 pages
An eye-opening, slightly unsettling peek behind the curtain of human behavior that forever changes how you view a sales pitch.
What it feels like
Reading this book feels like being handed the cheat codes to human interaction. It moves at a brisk, engaging pace, stripping away the academic jargon to reveal the invisible levers that control our daily choices. The mood is deeply eye-opening, though it carries a slight edge of paranoia as you begin to recognize how often you've fallen for these exact psychological traps. The prose is conversational and anecdote-rich, making complex behavioral science feel as accessible as a chat with a remarkably observant friend. It is an empowering, intellectually stimulating experience that delights marketers, psychology buffs, and anyone tired of saying 'yes' when they meant to say 'no.' You will never look at a limited-time offer the same way again.
- Mood
- eye-opening
- intellectual
- empowering
- slightly paranoid
- Tone
- authoritative
- conversational
- analytical
- engaging
- Pace
- brisk
- Themes
- the mechanics of persuasion · human vulnerability · social compliance · defensive awareness · behavioral triggers
- The writing
- Clear, accessible, and heavily driven by real-world anecdotes that translate academic research into everyday language.
- The arc
- Transitions from a sense of naive vulnerability to a state of enlightened, empowered awareness.
- Who it's for
- Curious minds, marketers, and anyone who wants to understand the invisible forces that shape our daily decisions.
Content notes
- discussion of manipulation tactics
About the book
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.
Description from Open Library.
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