Books › Presenting to win
Presenting to win
336 pages
An authoritative, step-by-step masterclass in transforming dry data into compelling, high-stakes business narratives.
What it feels like
Reading this book feels like sitting down with a seasoned executive coach before the most important pitch of your career. The pace is brisk and purposeful, moving swiftly from high-level strategy to granular, actionable mechanics. It cultivates a focused, empowering mood, stripping away the anxiety of public speaking and replacing it with a clear, step-by-step framework for persuasion. The prose is direct and practical, heavily grounded in real-world case studies that illustrate the power of audience-centric storytelling over rigid templates. It is an essential read for professionals, managers, and entrepreneurs who want to master the art of the high-stakes presentation, offering a transformative journey from nervous presenter to confident, compelling communicator.
- Mood
- focused
- professional
- empowering
- high-stakes
- Tone
- authoritative
- practical
- persuasive
- direct
- Pace
- brisk
- Themes
- effective communication · audience persuasion · storytelling in business · professional mastery
- The writing
- Clear, actionable, and grounded in real-world case studies, designed for immediate application.
- The arc
- Moves from the anxiety of high-stakes public speaking to the confident mastery of persuasive storytelling.
- Who it's for
- Professionals, managers, and entrepreneurs looking to elevate their public speaking and pitch skills for high-stakes environments.
About the book
In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.
Description from Open Library.
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