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The E-myth revisited
why most small businesses don't work and what to do about it
First published 1995 · 268 pages
A conversational wake-up call that transforms the exhausting grind of self-employment into a clear blueprint for a self-sustaining business.
What it feels like
Reading this book feels like sitting down with a wise, experienced mentor who gently but firmly dismantles your illusions about what it means to run a business. The pace is brisk and conversational, anchored by the relatable, ongoing narrative of a struggling pie shop owner that makes abstract management concepts feel deeply personal. It shifts the reader's mood from the suffocating overwhelm of the daily grind to a bright, liberating sense of clarity. The prose is accessible and pragmatic, avoiding dense corporate jargon in favor of plainspoken truths. It is a must-read for any exhausted freelancer or small business owner who feels trapped by their own creation, offering a profound paradigm shift that replaces burnout with structured, scalable hope.
- Mood
- motivating
- clarifying
- grounded
- hopeful
- Tone
- conversational
- authoritative
- encouraging
- pragmatic
- folksy
- Pace
- brisk
- Themes
- systems thinking · overcoming burnout · the technician's trap · working on vs. in · entrepreneurial maturity
- The writing
- Accessible and narrative-driven, using relatable anecdotes to ground abstract management concepts in plainspoken truths.
- The arc
- Moves from the suffocating overwhelm of the daily grind to a liberating sense of structured clarity.
- Who it's for
- Overworked small business owners and freelancers who feel trapped by the very companies they created.
Content notes
- burnout
- workplace stress
About the book
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business — whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
Description from Open Library.
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