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Books like Why We Buy

A fascinating, behind-the-scenes tour of the invisible forces that shape our everyday decisions in the aisles. These 12 books are the closest matches in mood, pace and themes, with what each one shares with Why We Buy.

  • curious
  • bustling
  • analytical
  • eye-opening
  1. 01

    Buyology

    Martin Lindstrom

    A fascinating, slightly unsettling peek under the hood of the human brain to see who is really driving our decisions.

    Shares:
    • conversational
  2. 02

    Buy ology

    Martin Lindström

    A fascinating, slightly unsettling peek under the hood of your own brain to see who is really driving your shopping cart.

    Shares:
    • analytical
    • eye-opening
    • conversational
  3. 03

    Consumer behavior

    Michael R. Solomon · 1992

    An eye-opening exploration of the hidden psychological and cultural forces that dictate what we buy and who we are.

    Shares:
    • curious
    • analytical
    • pragmatic
  4. 04

    The hidden persuaders

    Vance Packard

    An investigative journey into the minds of the psychologists who engineer consumer desire.

    Shares:
    • analytical
  5. 05

    Consumer behavior

    Del I. Hawkins and Kenneth A. Coney · 1980

    A methodical, clinical deep-dive into the psychological machinery that drives what we buy and why.

    Shares:
    • analytical
  6. 06

    Consumer behavior

    James F. Engel · 1968

    A methodical, mid-century masterclass in decoding the psychological drivers behind why people buy.

    Shares:
    • analytical
    • pragmatic
  7. 07

    Fashion, culture, and identity

    Davis, Fred

    A provocative, analytical exploration of the hidden social forces woven into the clothes we wear every day.

    Shares:
    • curious
    • analytical
    • observational
  8. 08

    The language of clothes

    Alison Lurie

    A witty, sharp-eyed decoding of the secret messages we broadcast every time we get dressed.

    Shares:
    • curious
    • analytical
    • witty
  9. 09

    Marketing research

    Gilbert A. Churchill · 1976

    A rigorous, foundational deep-dive into the mechanics of understanding consumer behavior and market data.

    Shares:
    • analytical
    • pragmatic
  10. 10

    Brandwashed

    Martin Lindstrom

    A brisk, eye-opening tour through the invisible psychological tripwires that dictate our everyday choices.

    Shares:
    • eye-opening
    • conversational
  11. 11

    Consumer behavior and marketing action

    Henry Assael · 1981

    A rigorous, foundational deep dive into the psychological machinery of consumer choice and market strategy.

    Shares:
    • analytical
    • pragmatic
  12. 12

    Find Your Why

    Simon Sinek

    An energizing, pragmatic toolkit for transforming vague professional dissatisfaction into a clear, actionable sense of purpose.

    Shares:
    • pragmatic

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