Books › Badass
Badass
Making Users Awesome
286 pages
A highly visual, brain-tingling masterclass in shifting your focus from how great your product is to how great your product makes people feel.
What it feels like
Reading this feels like sitting down with a brilliant, highly caffeinated mentor who is determined to flip your entire worldview on its head. The experience is incredibly brisk and visual, trading dense paragraphs for punchy insights, diagrams, and conversational truths about human psychology. It cultivates an energizing, optimistic mood, making you feel less like you are studying a textbook and more like you are unlocking a cheat code for human behavior. The prose is stripped of jargon, focusing entirely on the emotional and cognitive reality of the end user. It is a brain-tingling delight for designers, marketers, and creators who are tired of traditional growth hacks and want to build things that genuinely empower people to be better at what they do.
- Mood
- energizing
- optimistic
- brain-tingling
- Tone
- enthusiastic
- pragmatic
- conversational
- empowering
- Pace
- brisk
- Themes
- user empowerment · skill acquisition · cognitive load management · shifting perspectives · sustainable success
- The writing
- Punchy, highly visual, and conversational, relying heavily on graphics and stripped of academic jargon.
- The arc
- Moves from a disruptive realization about product design to an energized, confident readiness to empower others.
- Who it's for
- UX designers, product managers, and creators who want to build things that make people feel genuinely capable and successful.
About the book
The answers to what makes a sustainable bestseller aren't in the successful product. The answers are in the successful product's users. It's not the product success that matters most, it's the successful results of those who use it. Repeatedly. Consistently. Sustainably. The answer to a sustainable bestseller is to shift the focus from making an awesome product to making an awesome user of that product. The answer lies is helping users become badass not just at using the product, but at whatever it is the product can help them do and be. And some of those answers are surprising, counterintuitive, but can be implemented by anyone at any stage in a product's development. Even if you can't improve your product, you can still improve your user's experience by designing for what happens after they use it. Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. Everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact.
Description from Open Library.
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