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If you loved
Books like Badass
A highly visual, brain-tingling masterclass in shifting your focus from how great your product is to how great your product makes people feel. These 12 books are the closest matches in mood, pace and themes, with what each one shares with Badass.
- energizing
- optimistic
- brain-tingling
- 01
The Design of Future Things
Don Norman · 2007
A fascinating, consumer-oriented exploration of how we interact with the increasingly intelligent machines that populate our daily lives.
- 02
Crossing the Chasm
Geoffrey A. Moore · 1991
A clear-eyed, strategic masterclass that transforms the chaotic anxiety of scaling a startup into a methodical, solvable puzzle.
- 03
Hooked
Nir Eyal
A fascinating, slightly unsettling peek into the psychological machinery that keeps us endlessly scrolling and clicking.
- 04
Hacking growth
Sean Ellis
A high-octane playbook that transforms the chaotic art of scaling a business into a rigorous, repeatable science.
- 05
Hooked
Eyal Nir
A crisp, psychological playbook that decodes the invisible architecture of our daily digital habits.
- 06
Don't Make Me Think
Steve Krug
A breezy, common-sense masterclass in how to stop frustrating the people who use your creations.
- 07
100 things every designer needs to know about people
Susan Weinschenk
A brisk, bite-sized masterclass in the psychological quirks that drive human behavior and interaction.
- 08
The user experience team of one
Leah Buley
A pragmatic, empowering toolkit for championing user-centered design when you are the only one doing the heavy lifting.
- 09
Designing For Emotion
Aarron Walter
A warm, practical manifesto for injecting humanity and delight into the cold spaces of the digital world.
- 10
Cracking the PM Interview
Gayle Laakmann McDowell
A tactical, demystifying playbook that transforms the anxiety of the tech hiring process into a series of conquerable frameworks.
- 11
The inmates are running the asylum
Cooper, Alan
A passionate, table-pounding manifesto that validates your frustration with bad software and offers a sane path forward.
- 12
Lean Analytics
Alistair Croll
A pragmatic, clear-eyed roadmap for turning entrepreneurial ambition into measurable, customer-focused success.











