Books › Design is Storytelling
Design is Storytelling
159 pages
A vibrant, visual playbook that transforms the way you look at the objects and interfaces around you.
What it feels like
Reading this book feels like attending a masterclass taught by your most inspiring, energetic professor. It moves at a brisk, engaging pace, propelled by a dynamic interplay of punchy text and vivid illustrations. The mood is inherently optimistic and curious, inviting you to look closer at the everyday objects, apps, and spaces you usually take for granted. Lupton's prose is accessible and sharp, stripping away academic jargon to reveal the psychological underpinnings of why certain designs make us feel joy, trust, or anticipation. It is an empowering, thought-provoking experience that will delight graphic designers, UX professionals, and anyone fascinated by the hidden narratives woven into the visual world. You will leave feeling equipped to craft experiences that truly resonate.
- Mood
- inspiring
- curious
- energetic
- thought-provoking
- Tone
- instructive
- encouraging
- analytical
- playful
- accessible
- Pace
- brisk
- Themes
- psychology of perception · empathy in creation · narrative structure in everyday objects · intersection of form and emotion · user experience as a journey
- The writing
- Clear, punchy, and highly visual, blending concise explanations with engaging, real-world examples.
- The arc
- Moves from a curious exploration of how we perceive the world to an empowering realization of how we can shape those perceptions.
- Who it's for
- Designers, marketers, and creatives looking to infuse their work with deeper meaning and emotional resonance.
About the book
Good design, like good storytelling, brings ideas to life. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experiences. Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what's there. An intriguing logo, page layout or retail space uses line, shape and form to lead users on dynamic journeys. 'Design Is Storytelling' explores the psychology of visual perception from a narrative point of view. Presenting dozens of tools and concepts in a lively, visual manner, this book will help any designer amplify the narrative power of their work. Use this book to stir emotions, build empathy, articulate values and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a project's storytelling power; and to write and deliver strong narratives.
Description from Open Library.
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