Books › Thinking with Type
Thinking with Type
First published 2004 · 176 pages
A visually arresting, deeply practical masterclass that permanently changes the way you look at the printed word.
What it feels like
Reading this book feels like putting on a new pair of glasses that suddenly brings the architecture of the visual world into sharp focus. It is a brisk, highly visual experience where the text itself performs the very concepts it teaches, making the learning process feel both effortless and deeply engaging. The tone is authoritative yet wonderfully accessible, stripping away the intimidation of design theory to reveal the playful, structural logic behind letters, text, and grids. You are guided from the microscopic anatomy of a single letterform to the macro-level orchestration of complex page layouts. It will delight design students, self-taught creatives, and anyone who has ever wondered why a beautifully typeset page feels so satisfying to read.
- Mood
- visually-stimulating
- structured
- inspiring
- Tone
- accessible
- authoritative
- witty
- practical
- Pace
- brisk
- Themes
- the architecture of language · visual communication · order and hierarchy · the history of form
- The writing
- Crisp, punchy, and seamlessly integrated with the visual examples it describes.
- The arc
- Moves from a foundational curiosity about letters to an empowered, structural understanding of visual space.
- Who it's for
- Design students, self-taught creatives, and anyone eager to understand the invisible rules of beautiful layouts.
About the book
A new addition to our best selling series, Design Briefs, Thinking with Type is a straightforward primer that presents practical information about typographic design that can be immediately applied within the context of design history and theory. It is divided into three sections - letter, text, grid - each accompanied by an essay explaining key concepts, and then a set of practical demonstrations illustrating that material. The lessons of Thinking with Type are applicable to typographic design wherever it is practiced: printed materials of all kinds, Web sites, television screens. A companion Web site, will provide examples of design on screen, and provide other information (lesson plans, exercises) for readers and teaching professionals. Thinking with Type is a state-of-the-art pedagogical tool, that will be essential reading for students, teachers, and anyone else who wishes to improve or brush on their design skills.
Description from Open Library.
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