Books › Designing brand identity
Designing brand identity
280 pages
A comprehensive, accessible toolkit that transforms abstract corporate visions into structured, sustainable brand identities.
What it feels like
Reading this book feels like stepping into a well-organized masterclass on corporate identity. The experience is steady and deeply focused, guiding the reader meticulously from the high-level, abstract vision of a CEO down to the granular, practical details of online branding tools. It balances the creative energy of design with the pragmatic, results-driven demands of management and marketing. The prose is accessible yet authoritative, ensuring you never lose sight of the big picture while absorbing the fundamentals of the process. It is an empowering, structured read that will delight design students, marketing professionals, and clients who want to feel equipped, organized, and ready to build stronger, sustainable brands from the ground up.
- Mood
- focused
- structured
- pragmatic
- Tone
- authoritative
- accessible
- practical
- instructional
- Pace
- steady
- Themes
- strategic vision · systematic design · corporate identity · sustainable branding
- The writing
- Clear, accessible, and meticulously structured to guide the reader through complex professional processes.
- The arc
- Moves from the abstract ambition of a high-level vision to the satisfying clarity of a meticulously executed plan.
- Who it's for
- Design professionals, marketing students, and business leaders looking for a comprehensive guide to building strong brands.
About the book
"Designing Brand Identity is an essential toolkit for branding and design firms, marketing and design students, and clients. This comprehensive and accessible resource meticulously maps out the process, provides the fundamentals, and never loses sight of the big picture. From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, this book helps companies create stronger brands."--BOOK JACKET.
Description from Open Library.
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