Books › Designing brand identity › Books like it
If you loved
Books like Designing brand identity
A comprehensive, accessible toolkit that transforms abstract corporate visions into structured, sustainable brand identities. These 12 books are the closest matches in mood, pace and themes, with what each one shares with Designing brand identity.
- focused
- structured
- pragmatic
- 01
The brand gap
Marty Neumeier · 2003
A punchy, visually driven masterclass that cuts through marketing jargon to reveal the elegant simplicity of true branding.
- 02
Logo design love
David Airey
A visually stunning, deeply practical masterclass in visual communication that feels like a conversation with a generous mentor.
- 03
Managing brand equity
David A. Aaker · 1991
A foundational, boardroom-ready masterclass in transforming abstract consumer perceptions into measurable, enduring business value.
- 04
The 22 immutable laws of branding
Al Ries · 1998
A punchy, no-nonsense masterclass in cutting through the noise and planting a flag in the consumer's mind.
- 05
Building Strong Brands
David A. Aaker · 1996
A pragmatic, case-driven guide to forging corporate identity into a tangible competitive weapon.
- 06
Zag
Marty Neumeier · 2006
A shot of espresso for your strategic thinking, stripping away corporate clutter to reveal the power of standing out.
- 07
BUILDING A STORY BRAND
Donald Miller
A clarifying, actionable guide that transforms the anxiety of marketing into the empowering act of telling a good story.
- 08
The hero and the outlaw
Margaret Mark; Carol S. Pearson
An analytical and empowering guide to unlocking the psychological archetypes that drive the world's most successful brands.
- 09
The Vignelli Canon
Massimo Vignelli
A masterclass in visual clarity that feels like sitting in the studio of a modernist design legend.
- 10
Change by design
Brown, Tim · 2009
An empowering, pragmatic guide that reframes complex challenges as opportunities for human-centered design.
- 11
Design is Storytelling
Ellen Lupton
A vibrant, visual playbook that transforms the way you look at the objects and interfaces around you.
- 12
Lean Analytics
Alistair Croll
A pragmatic, clear-eyed roadmap for turning entrepreneurial ambition into measurable, customer-focused success.
