Books › Digital marketing strategy
Digital marketing strategy
440 pages
A comprehensive, clear-headed roadmap that transforms digital marketing from a chaotic guessing game into a structured, measurable science.
What it feels like
Reading this book feels like sitting down with a seasoned mentor who patiently untangles the chaotic web of modern marketing. The pace is steady and deliberate, designed not for a quick skim but for active, pen-in-hand engagement. It replaces the overwhelming noise of digital trends with a clear-headed, structured atmosphere, grounding flashy tactics in solid, time-tested business frameworks. The prose is refreshingly pragmatic, stripping away jargon to offer actionable clarity through charts, checklists, and real-world case studies. It is an empowering experience that shifts the reader from feeling reactive to feeling deeply strategic. This is the perfect companion for ambitious marketers, founders, and managers who crave a cohesive, measurable blueprint for long-term business growth.
- Mood
- focused
- clear-headed
- ambitious
- structured
- Tone
- authoritative
- pragmatic
- analytical
- encouraging
- Pace
- steady
- Themes
- strategic alignment · digital transformation · measurable success · professional growth
- The writing
- Clear, jargon-demystifying, and highly actionable, relying heavily on frameworks and real-world examples.
- The arc
- Moves from the overwhelm of fragmented digital tactics to the confident clarity of a unified, measurable strategy.
- Who it's for
- Marketing professionals, founders, and business students seeking a cohesive, data-driven blueprint for digital growth.
About the book
"Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company. Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding"--
"The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers"--
Description from Open Library.
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