Books › How we decide
How we decide
322 pages
A brisk, anecdote-rich tour through the hidden neurological gears that drive our everyday choices.
What it feels like
Reading this book feels like having a long, fascinating conversation with a highly observant friend who has just unlocked the secrets of the human brain. It moves at a brisk, engaging clip, weaving together high-stakes real-world anecdotes with accessible neuroscience. The mood is consistently illuminating and optimistic, replacing the dread of human irrationality with a sense of wonder at the complex interplay between our emotions and our logic. The prose is journalistic and smooth, designed to make dense cognitive concepts feel intuitive and immediately applicable. It is a perfect fit for armchair psychologists and fans of behavioral economics who want to better understand the invisible forces shaping their daily lives.
- Mood
- illuminating
- intellectual
- thought-provoking
- Tone
- accessible
- curious
- enthusiastic
- journalistic
- Pace
- brisk
- Themes
- the mechanics of choice · emotion versus logic · the power of intuition · cognitive biases · human fallibility
- The writing
- Clear, anecdote-driven, and highly readable, translating complex neuroscience into engaging narratives.
- The arc
- Begins with a sense of mystery about human error and builds toward an empowering clarity about how our minds actually work.
- Who it's for
- Readers who love pop science and want to peek under the hood of their own daily behaviors.
Content notes
- discussions of gambling
- case studies involving addiction
About the book
How We Decide provides insight into how people make decisions. The book approaches this question from a scientific perspective, and uses real world examples to help the reader understand.
Description from Open Library.
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