Books › Marketing for hospitality and tourism
Marketing for hospitality and tourism
First published 1996 · 960 pages
A comprehensive, structured masterclass in turning service into strategy and guests into loyal advocates.
What it feels like
Reading this foundational text feels like sitting in a well-lit, focused lecture hall with the industry's sharpest minds. The pace is steady and methodical, designed not for a quick skim but for deep, structured learning. Its tone is authoritative yet deeply pragmatic, stripping away marketing fluff to reveal the mechanics of customer satisfaction and service excellence. The prose is clear, academic, and highly organized, guiding the reader through complex frameworks with ease. It cultivates a mood of professional clarity and strategic confidence. This is a book for hospitality students and ambitious managers who want to move beyond intuition, offering a rigorous, comprehensive toolkit for anyone looking to master the business of welcoming the world.
- Mood
- focused
- academic
- professional
- structured
- Tone
- authoritative
- pragmatic
- instructional
- objective
- Pace
- steady
- Themes
- strategic thinking · customer satisfaction · service excellence · value creation
- The writing
- Clear, structured, and academic, prioritizing clarity and practical application over stylistic flourish.
- The arc
- Moves from foundational curiosity to a confident, strategic understanding of industry dynamics.
- Who it's for
- Students of hospitality management and industry professionals looking to formalize their marketing strategies.
About the book
Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry.
Description from Open Library.
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