Books › Marketing for hospitality and tourism › Books like it
If you loved
Books like Marketing for hospitality and tourism
A comprehensive, structured masterclass in turning service into strategy and guests into loyal advocates. These 12 books are the closest matches in mood, pace and themes, with what each one shares with Marketing for hospitality and tourism.
- focused
- academic
- professional
- structured
- 01
Marketing management
Philip Kotler · 1973
An authoritative, encyclopedic masterclass that transforms the chaos of the marketplace into a structured, navigable science.
- 02
Social marketing
Philip Kotler · 1989
A pragmatic, structured guide to turning the desire for social change into actionable, results-driven campaigns.
- 03
Tourism
Robert W. McIntosh, Charles R. Goeldner and others · 1977
An inviting, structured voyage into the foundational mechanics of the travel industry.
- 04
Marketing management
J. Paul Peter · 1986
A pragmatic, structured exploration of how organizations align their goals with the needs of the people they serve.
- 05
Fundamentals of marketing
Stanton, William J. · 1964
A comprehensive, steady dive into the mechanics of business, offering a structured pathway from novice to knowledgeable professional.
- 06
Global Marketing
Johny K. Johansson
A structured, academic deep dive into the mechanics of international trade and management.
- 07
The 22 Immutable Laws of Marketing
Jack Trout
A blunt, fast-paced masterclass in cutting through the noise and planting an idea firmly in the consumer's mind.
- 08
Selling the Invisible
Harry Beckwith
A punchy, no-nonsense masterclass in making the intangible feel real and valuable.
- 09
The 1-page marketing plan
Allan Dib
A highly focused, pragmatic guide that distills the complexities of business growth into actionable clarity.
- 10
Consumer behavior
James F. Engel · 1968
A methodical, mid-century masterclass in decoding the psychological drivers behind why people buy.
- 11
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Terence A. Shimp
A comprehensive, structured deep dive into the mechanics of marketing, advertising, and strategic communication.
- 12
Tourism planning
Edward Inskeep · 1991
A rigorous, foundational blueprint that transforms the complex web of global travel into a structured, manageable path toward sustainability.
