Books › The Visual MBA
The Visual MBA
224 pages
A playful, highly visual crash course that turns dense business theory into an approachable, engaging sketchbook.
What it feels like
Reading this book feels like borrowing the notebook of the smartest, most creative student in class. It strips away the intimidating jargon and dense academic padding of a traditional business education, replacing it with an energetic, highly visual landscape of sketches and diagrams. The pace is incredibly brisk, allowing you to absorb complex concepts like corporate finance, marketing, and strategic planning in a matter of minutes rather than hours. The mood is persistently optimistic and clarifying, transforming what could be a dry slog into a lighthearted, accessible journey. It is perfect for visual learners, aspiring entrepreneurs, or anyone who wants the foundational knowledge of an MBA delivered with a pragmatic, encouraging, and refreshingly creative touch.
- Mood
- energetic
- optimistic
- clarifying
- Tone
- accessible
- encouraging
- pragmatic
- lighthearted
- educational
- Pace
- brisk
- Themes
- democratization of knowledge · visual learning · practical business acumen · distilling complexity
- The writing
- Highly visual and concise, relying on hand-drawn sketches, diagrams, and brief, punchy annotations rather than dense paragraphs.
- The arc
- Moves from the overwhelming prospect of business education to a feeling of empowered, clear-eyed understanding.
- Who it's for
- Visual learners, aspiring entrepreneurs, and curious professionals who want the core concepts of business school without the tuition or the jargon.
About the book
Jason Barron spent 516 hours in class, completed mountains of homework, and shelled out tens of thousands of dollars to complete his MBA at the BYU Marriott School of Business. Along the way, rather than taking boring notes that he would never read (nor use) again, Jason created sketch notes for each class—visually capturing the essential points of his education—and providing an engaging and invaluable resource.
Once finished with his MBA, Jason launched a widely successful Kickstarter campaign distilling these same notes into a self-published book to help aspiring business leaders of all backgrounds and income levels understand the critical concepts one learns in business school.
Whether you are thinking about applying to business school, are currently in college studying business, or have always wondered what is taught in an MBA program, this highly entertaining and visual book is for you.
Description from Open Library.
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