If you loved

Books like Cashvertising

A brisk, highly pragmatic exploration of the psychological levers that drive human decision-making and consumer behavior. These 12 books are the closest matches in mood, pace and themes, with what each one shares with Cashvertising.

energetic
analytical
driven

01
Advertising secrets of the written word
Joseph Sugarman · 1998
A methodical and insightful dive into the psychological triggers and structural elements that make written words sell.
Shares:
- analytical
- persuasive
- authoritative
- pragmatic
02
The hidden persuaders
Vance Packard
An investigative journey into the minds of the psychologists who engineer consumer desire.
Shares:
- analytical
03
The psychology of money
Furnham, Adrian. · 1998
A rigorous, research-driven exploration of the strange, irrational ways human minds process wealth, value, and status.
Shares:
- analytical
04
Confessions of an advertising man
David Ogilvy · 1963
A masterclass in persuasion delivered over a three-martini lunch by the sharpest mind on Madison Avenue.
Shares:
- energetic
- authoritative
- pragmatic
05
The Advertising Concept Book
Pete Barry
A practical, focused guide that prioritizes strategic thinking over immediate design in the world of advertising.
Shares:
- analytical
06
Expert secrets
Russell Brunson
A high-energy playbook for turning personal knowledge into a profitable, fiercely loyal following.
Shares:
- persuasive
- direct
- pragmatic
07
The 1-page marketing plan
Allan Dib
A highly focused, pragmatic guide that distills the complexities of business growth into actionable clarity.
Shares:
- direct
- pragmatic
08
Brandwashed
Martin Lindstrom
A brisk, eye-opening tour through the invisible psychological tripwires that dictate our everyday choices.
Shares:
- authoritative
09
Everybody Writes
Ann Handley
A warm, witty mentor sitting beside you at the keyboard, dismantling your writing anxiety and replacing it with actionable confidence.
Shares:
- pragmatic
10
Psychology for dummies
Adam Cash
A friendly, jargon-free tour through the fascinating labyrinth of the human mind.
Feels:
- inquisitive
- reassuring
- bright
11
Enchantment
Guy Kawasaki
A pragmatic and motivating exploration of the psychology behind winning hearts and minds in the business world.
Shares:
- authoritative
- pragmatic
12
Dark Seduction and Persuasion Tactics
Emory Green
A chillingly pragmatic manual for decoding and exploiting the hidden psychological levers of human behavior.
Shares:
- authoritative
- pragmatic

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