Books › Grown up digital
Grown up digital
First published 2009 · 368 pages
An optimistic, data-driven field guide to understanding the digital generation and their transformative impact on society.
What it feels like
Reading this book feels like taking a brisk, optimistic tour through the shifting landscape of digital culture. It replaces generational anxiety with pragmatic curiosity, offering a data-driven lens into how young people interact, work, and think. The prose is clear and authoritative, structured as an accessible field guide rather than a dense academic text. It immerses the reader in a hopeful atmosphere, dispelling cynical myths about distracted youth in favor of recognizing a bright, highly adaptable community. Perfect for older professionals, educators, and parents, the experience is less about passive observation and more about active preparation for a transformed future, leaving the reader feeling equipped, enlightened, and ready to embrace the changing world.
- Mood
- curious
- hopeful
- pragmatic
- Tone
- optimistic
- analytical
- authoritative
- forward-looking
- Pace
- brisk
- Themes
- generational shifts · technological integration · the future of work · digital culture · evolving social norms
- The writing
- Clear, data-driven, and accessible, structured as a practical field guide for older generations.
- The arc
- Moves from curiosity about a misunderstood demographic to an optimistic understanding of their potential to shape the future.
- Who it's for
- Baby Boomers, Gen-Xers, educators, and business leaders seeking to understand and connect with the millennial generation.
About the book
SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived.Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital—and they're part of a global cultural phenomenon that's here to stay.The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide.A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.Grown Up Digital reveals:How the brain of the Net Generation processes informationSeven ways to attract and engage young talent in the workforceSeven guidelines for educators to tap the Net Gen potentialParenting 2.0: There's no place like the new homeCitizen Net: How young people and the Internet are transforming democracyToday's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.The Digital Age is here. The Net Generation has arrived. Meet the future.
Description from Open Library.
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