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Wikinomics
How Mass Collaboration Changes Everything
First published 2007 · 368 pages
An optimistic, case-study-fueled exploration of how the internet's hive mind is rewriting the rules of innovation and business.
What it feels like
Reading this book feels like stepping into a time capsule of early Web 2.0 optimism, yet its core insights remain remarkably energizing. The narrative moves at a brisk, engaging clip, propelled by fascinating case studies that range from gold mining to software development. It immerses the reader in an expansive, forward-looking atmosphere where traditional corporate walls are tumbling down, replaced by the boundless potential of the global hive mind. The prose is accessible and journalistic, translating complex economic shifts into persuasive, digestible stories. It is an intellectual adrenaline rush for forward-thinking professionals, tech enthusiasts, and anyone fascinated by the democratization of knowledge, leaving you feeling inspired by the sheer collaborative power of human ingenuity.
- Mood
- forward-looking
- energizing
- expansive
- intellectual
- Tone
- optimistic
- visionary
- analytical
- persuasive
- enthusiastic
- Pace
- brisk
- Themes
- power of the crowd · democratization of knowledge · shifting paradigms · collaborative innovation · open-source philosophy
- The writing
- Accessible and journalistic, blending academic research with engaging, fast-paced corporate storytelling.
- The arc
- Moves from curiosity about emerging digital phenomena to an inspired, empowered understanding of future economic possibilities.
- Who it's for
- Forward-thinking professionals, tech enthusiasts, and business leaders eager to understand how digital communities reshape the economy.
About the book
An updated edition of the national bestseller—now with a new introduction and a new chapterToday, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:• Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.• Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
Description from Open Library.
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