Books › Product Design and Development
Product Design and Development
First published 1995 · 896 pages
A structured, pragmatic guide that transforms the chaotic intersection of marketing, design, and manufacturing into a clear, collaborative methodology.
What it feels like
Reading this book feels like stepping into a well-organized, cross-functional boardroom where complex industrial challenges are methodically dismantled and solved. The pace is steady and deliberate, reflecting its origins in graduate-level engineering and MBA courses. It cultivates a focused, highly structured mood, stripping away the noise of product development to reveal clear, integrative methodologies. The prose is pragmatic and authoritative, designed to bridge the disciplinary gaps between marketing, design, and manufacturing without unnecessary jargon. It is an intellectually satisfying experience for the practical-minded reader, offering a clear-eyed appreciation for the realities of industrial practice. This is a text that delights professionals and students who crave actionable frameworks and collaborative problem-solving in the face of complex design decisions.
- Mood
- focused
- collaborative
- structured
- academic
- Tone
- instructive
- pragmatic
- authoritative
- analytical
- clear
- Pace
- steady
- Themes
- cross-functional collaboration · methodical problem solving · integrating diverse perspectives · practical decision making
- The writing
- Clear, detailed, and highly structured, prioritizing practical application and academic rigor over stylistic flourish.
- The arc
- Moves from the complexity of interdisciplinary challenges to the clarity of structured, integrative solutions.
- Who it's for
- Graduate students in engineering or business, and practicing professionals looking to bridge the gap between marketing, design, and manufacturing.
About the book
"Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams"--
"This book contains material developed for use in the interdisciplinary courses on product development that we teach. Participants in these courses include graduate students in engineering, industrial design students, and MBA students. While we aimed the book at interdisciplinary graduate-level audiences such as this, many faculty teaching graduate and undergraduate courses in engineering design have also found the material useful. Product Design and Development is also for practicing professionals. Indeed, we could not avoid writing for a professional audience because most of our students are themselves professionals who have worked either in product development or in closely related functions. This book blends the perspectives of marketing, design, and manufacturing into a single approach to product development. As a result, we provide students of all kinds with an appreciation for the realities of industrial practice and for the complex and essential roles played by the various members of product development teams. For industrial practitioners, in particular, we provide a set of product development methods that can be put into immediate practice on development projects"--
Description from Open Library.
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