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Books like All marketers are liars
A brisk, provocative exploration of why we believe what we believe, and how to craft narratives that resonate deeply. These 12 books are the closest matches in mood, pace and themes, with what each one shares with All marketers are liars.
- energizing
- thought-provoking
- lucid
- 01
BUILDING A STORY BRAND
Donald Miller
A clarifying, actionable guide that transforms the anxiety of marketing into the empowering act of telling a good story.
- 02
The 22 Immutable Laws of Marketing
Jack Trout
A blunt, fast-paced masterclass in cutting through the noise and planting an idea firmly in the consumer's mind.
- 03
Linchpin
Seth Godin
A punchy, urgent manifesto that challenges you to stop being a cog in the machine and start making art at work.
- 04
Free
Chris Anderson · 2009
A paradigm-shifting exploration of how the digital age turned a promotional gimmick into the bedrock of modern economics.
- 05
Brandwashed
Martin Lindstrom
A brisk, eye-opening tour through the invisible psychological tripwires that dictate our everyday choices.
- 06
Tribes
Seth Godin · 2008
A punchy, urgent manifesto that challenges you to stop waiting for permission and start gathering your people.
- 07
Made to stick
Chip Heath and Dan Heath
A masterclass in communication that reads like a collection of fascinating campfire stories.
- 08
Hacking growth
Sean Ellis
A high-octane playbook that transforms the chaotic art of scaling a business into a rigorous, repeatable science.
- 09
Selling the Invisible
Harry Beckwith
A punchy, no-nonsense masterclass in making the intangible feel real and valuable.
- 10
Perennial Seller
Ryan Holiday
An analytical and inspiring guide to crafting and marketing work that stands the test of time.
- 11
The brand gap
Marty Neumeier · 2003
A punchy, visually driven masterclass that cuts through marketing jargon to reveal the elegant simplicity of true branding.
- 12
Whoever Tells the Best Story Wins
Annette Simmons
A grounding guide to finding the human heartbeat beneath the cold data of modern business communication.
