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Books like Buyology
A fascinating, slightly unsettling peek under the hood of the human brain to see who is really driving our decisions. These 12 books are the closest matches in mood, pace and themes, with what each one shares with Buyology.
- revelatory
- inquisitive
- slightly unsettling
- 01
Buy ology
Martin Lindström
A fascinating, slightly unsettling peek under the hood of your own brain to see who is really driving your shopping cart.
- 02
Brandwashed
Martin Lindstrom
A brisk, eye-opening tour through the invisible psychological tripwires that dictate our everyday choices.
- 03
Predictably Irrational
Dan Ariely
A playful, eye-opening tour through the hidden forces that secretly pull the strings of our daily decisions.
- 04
Why We Buy
Paco Underhill
A fascinating, behind-the-scenes tour of the invisible forces that shape our everyday decisions in the aisles.
- 05
Hooked
Nir Eyal
A fascinating, slightly unsettling peek into the psychological machinery that keeps us endlessly scrolling and clicking.
- 06
BUILDING A STORY BRAND
Donald Miller
A clarifying, actionable guide that transforms the anxiety of marketing into the empowering act of telling a good story.
- 07
Made to stick
Chip Heath and Dan Heath
A masterclass in communication that reads like a collection of fascinating campfire stories.
- 08
All marketers are liars
Seth Godin · 2005
A brisk, provocative exploration of why we believe what we believe, and how to craft narratives that resonate deeply.
- 09
Mindless Eating
Brian Wansink
An eye-opening, entertaining exploration of the invisible cues that dictate our daily habits and choices.
- 10
The hidden persuaders
Vance Packard
An investigative journey into the minds of the psychologists who engineer consumer desire.
- 11
The hero and the outlaw
Margaret Mark; Carol S. Pearson
An analytical and empowering guide to unlocking the psychological archetypes that drive the world's most successful brands.
- 12
Contagious
Jonah Berger
A snappy, anecdote-fueled exploration of the invisible social forces that make ideas catch fire.
