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If you loved

Books like Contagious

A snappy, anecdote-fueled exploration of the invisible social forces that make ideas catch fire. These 12 books are the closest matches in mood, pace and themes, with what each one shares with Contagious.

  • curious
  • energizing
  • thought-provoking
  1. 01

    Invisible influence

    Jonah Berger

    A brisk, paradigm-shifting exploration that playfully dismantles the illusion of your own independent decision-making.

    Shares:
    • curious
    • thought-provoking
    • engaging
    • accessible
  2. 02

    Made to stick

    Chip Heath and Dan Heath

    A masterclass in communication that reads like a collection of fascinating campfire stories.

    Shares:
    • curious
    • engaging
  3. 03

    The Tipping Point

    Malcolm Gladwell · 2000

    An engaging, anecdote-fueled exploration of the hidden forces that cause ideas and behaviors to catch fire.

    Shares:
    • curious
    • engaging
    • optimistic
  4. 04

    Free

    Chris Anderson · 2009

    A paradigm-shifting exploration of how the digital age turned a promotional gimmick into the bedrock of modern economics.

    Shares:
    • optimistic
    • analytical
  5. 05

    Hooked

    Nir Eyal

    A fascinating, slightly unsettling peek into the psychological machinery that keeps us endlessly scrolling and clicking.

    Shares:
    • analytical
  6. 06

    BUILDING A STORY BRAND

    Donald Miller

    A clarifying, actionable guide that transforms the anxiety of marketing into the empowering act of telling a good story.

    Feels:
    • clarifying
    • empowering
    • focused
  7. 07

    Brandwashed

    Martin Lindstrom

    A brisk, eye-opening tour through the invisible psychological tripwires that dictate our everyday choices.

    Feels:
    • alarming
    • paranoid
    • intriguing
  8. 08

    Hooked

    Eyal Nir

    A crisp, psychological playbook that decodes the invisible architecture of our daily digital habits.

    Shares:
    • engaging
    • analytical
  9. 09

    The Power of Habit

    Charles Duhigg

    A fascinating, story-driven exploration of the invisible scripts that run our lives and how we can rewrite them.

    Shares:
    • curious
    • engaging
    • optimistic
    • analytical
  10. 10

    Originals

    Adam Grant

    An invigorating intellectual dinner party that leaves you feeling equipped to change the world, or at least your workplace.

    Shares:
    • optimistic
    • analytical
  11. 11

    Hacking growth

    Sean Ellis

    A high-octane playbook that transforms the chaotic art of scaling a business into a rigorous, repeatable science.

    Shares:
    • energizing
    • analytical
  12. 12

    Buy ology

    Martin Lindström

    A fascinating, slightly unsettling peek under the hood of your own brain to see who is really driving your shopping cart.

    Shares:
    • accessible
    • analytical

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