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If you loved
Books like Social marketing
A pragmatic, structured guide to turning the desire for social change into actionable, results-driven campaigns. These 12 books are the closest matches in mood, pace and themes, with what each one shares with Social marketing.
- purposeful
- structured
- academic
- 01
Marketing management
Philip Kotler · 1973
An authoritative, encyclopedic masterclass that transforms the chaos of the marketplace into a structured, navigable science.
- 02
Marketing for hospitality and tourism
Philip Kotler, John T. Bowen and others · 1996
A comprehensive, structured masterclass in turning service into strategy and guests into loyal advocates.
- 03
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Terence A. Shimp
A comprehensive, structured deep dive into the mechanics of marketing, advertising, and strategic communication.
- 04
Consumer behavior
James F. Engel · 1968
A methodical, mid-century masterclass in decoding the psychological drivers behind why people buy.
- 05
Consumer behavior and marketing action
Henry Assael · 1981
A rigorous, foundational deep dive into the psychological machinery of consumer choice and market strategy.
- 06
The 22 Immutable Laws of Marketing
Jack Trout
A blunt, fast-paced masterclass in cutting through the noise and planting an idea firmly in the consumer's mind.
- 07
The hidden persuaders
Vance Packard
An investigative journey into the minds of the psychologists who engineer consumer desire.
- 08
Propaganda
Edward L. Bernays · 1928
A chillingly pragmatic masterclass in how invisible forces shape our desires, beliefs, and daily choices.
- 09
The 1-page marketing plan
Allan Dib
A highly focused, pragmatic guide that distills the complexities of business growth into actionable clarity.
- 10
Digital marketing strategy
Simon Kingsnorth
A comprehensive, clear-headed roadmap that transforms digital marketing from a chaotic guessing game into a structured, measurable science.
- 11
Switch
Chip Heath
A clarifying, optimistic guide that untangles the messy psychology of human behavior and makes lasting transformation feel entirely within reach.
- 12
Marketing management
J. Paul Peter · 1986
A pragmatic, structured exploration of how organizations align their goals with the needs of the people they serve.
