If you loved
Books like Free
A paradigm-shifting exploration of how the digital age turned a promotional gimmick into the bedrock of modern economics. These 12 books are the closest matches in mood, pace and themes, with what each one shares with Free.
- intellectually stimulating
- forward-looking
- expansive
- 01
The Long Tail
Chris Anderson · 2006
An intellectually exhilarating exploration of how the internet killed the mainstream and crowned the niche.
- 02
All marketers are liars
Seth Godin · 2005
A brisk, provocative exploration of why we believe what we believe, and how to craft narratives that resonate deeply.
- 03
Wikinomics
Don Tapscott · 2007
An optimistic, case-study-fueled exploration of how the internet's hive mind is rewriting the rules of innovation and business.
- 04
Zero to One
Peter A. Thiel
A sharp, contrarian manifesto that challenges you to stop copying the present and start inventing the future.
- 05
The $100 startup
Chris Guillebeau
A shot of pure entrepreneurial espresso that makes the leap from daydream to reality feel entirely within reach.
- 06
Hacking growth
Sean Ellis
A high-octane playbook that transforms the chaotic art of scaling a business into a rigorous, repeatable science.
- 07
Contagious
Jonah Berger
A snappy, anecdote-fueled exploration of the invisible social forces that make ideas catch fire.
- 08
The 22 Immutable Laws of Marketing
Jack Trout
A blunt, fast-paced masterclass in cutting through the noise and planting an idea firmly in the consumer's mind.
- 09
Democratizing innovation
Eric von Hippel
An intellectually empowering exploration of how everyday users are quietly taking the reins of global innovation.
- 10
Buy ology
Martin Lindström
A fascinating, slightly unsettling peek under the hood of your own brain to see who is really driving your shopping cart.
- 11
Million Dollar Consulting
Alan Weiss
An authoritative, step-by-step blueprint for transforming professional expertise into a highly lucrative and scalable business.
- 12
Drive
Daniel H. Pink
A paradigm-shifting exploration of human behavior that leaves you feeling energized to redesign how you work and live.
