If you loved
Books like Nudge
A fascinating, practical lens on human irrationality that makes you rethink every menu, form, and default setting you encounter. These 12 books are the closest matches in mood, pace and themes, with what each one shares with Nudge.
- intellectually stimulating
- curious
- enlightening
- 01
Misbehaving
Richard H. Thaler
A witty, eye-opening tour through the delightfully irrational quirks of human decision-making.
- 02
Predictably Irrational
Dan Ariely
A playful, eye-opening tour through the hidden forces that secretly pull the strings of our daily decisions.
- 03
How we decide
Jonah Lehrer
A brisk, anecdote-rich tour through the hidden neurological gears that drive our everyday choices.
- 04
Thinking, fast and slow
Daniel Kahneman
A humbling, mind-expanding tour through the hidden machinery of your own thoughts that will permanently alter how you view human rationality.
- 05
Discover Your Inner Economist
Tyler Cowen
A pragmatic and intellectually stimulating guide to hacking the hidden incentives that drive our daily lives.
- 06
Scarcity
Sendhil Mullainathan
A thought-provoking exploration of how the feeling of not having enough rewires our brains and shapes our world.
- 07
The Psychology of Money
Morgan Housel
A reassuring, jargon-free conversation about how our egos, fears, and histories shape our bank accounts.
- 08
Perfectly irrational
Dan Ariely
A playful, eye-opening tour through the hidden quirks and cognitive blind spots that secretly run our lives.
- 09
Good Economics for Hard Times
Esther Duflo
A compassionate, myth-busting journey through modern policy that replaces partisan panic with evidence-based hope.
- 10
Invisible influence
Jonah Berger
A brisk, paradigm-shifting exploration that playfully dismantles the illusion of your own independent decision-making.
- 11
Buy ology
Martin Lindström
A fascinating, slightly unsettling peek under the hood of your own brain to see who is really driving your shopping cart.
- 12
The Wisdom of Crowds:Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
James Surowiecki
A paradigm-shifting exploration that makes you look at every crowd, committee, and market with a newfound sense of wonder and respect.











